"We like camping better!" --Raymond Alexander Kukkee

view of the north shore Critter Pond, KOA Canandaigua NY [c] 2009 jcb

A rare Thursday post: Advertising

Looking back I see no Thursday posts, so the time has come to correct that. I've written at length about driving and drivers, but I do have other things on my mind. Really, I do. Sometimes when I'm not motoring all about the state I find myself sitting on my nice red couch watching some TV show. OK, it's usually football, or Survivor, or The West Wing. All topics for another day. Most of us only admit this about the Super Bowl, but I love the commercials in regular programs, too. They even have awards for great commercials, called Clio's, I think. Or Cleo, maybe.

Commercials can be great fun. They really are like Forest Gump's chocolates: you never know what you're gonna get. Except when they run the same spot twice, back-to-back (hate that, but that's also for another day). Therefore, with all the accompanying fanfare and whatnot (love that word!), I will offer today my very own nomination for my new What a Cool Commercial (WACKO?) awards. I'll try to do one each week, maybe on Thursdays. Who knows, it might be something. Or not.

This week's WACKO Award (it'll do for now, ok?) goes to the most recent spot for the Toyota Tacoma. Truck commercials are always good candidates, since their budgets are high and trucks can do cool stuff. This one is tons of fun. Maybe you've seen it, if you watch any football. Scene: two hikers walking through some sort of scrub desert area. Sound effect: a roaring noise, also sound of truck in distance. (Assume friends of hikers are coming to meet them, bringing along their brand new Tacoma.) Visual: huge scary meteorite streaks to ground in direction of truck. Explosion, mayhem, flying debris and flames cause hikers to panic and drop their camcorder. We see and hear the pieces of debris landing all around, captured on video as hikers express amazement. Wicked cool, so far, huh? Sell-shot: from out of the fireball emerges one handsome, unscathed Toyota Tacoma. Tagline: "Tacoma, meteor-proof" I love it! No fine print, no stupid claims, no monthly payments -- just a good, eye-catching product pitch with a bang. That's fine creative work, worthy of a real award. Can't wait to see it again.

If you have a favorite TV ad you'd like to nominate for this highly prestigious award, hit the Comment button and leave it here for my consideration. If your choice gets posted as a winner, I'll feature a link to your Blog. No, I won't send you money. That would be silly.


  1. I don't get your American ads down here, but one question. What happens if a real meteor hits, and it hits a Tacoma, which presumably will not live up it it's name (it might, I admit I don't know what it looks like!).
    Are Toyota going to recall all their trucks? Will they get sued for false advertising. Unfortunately we'll never know.
    :) Lucy

    p.s we have cool ads down here too, but you wouldn't have seen them :(

  2. According to Toyota's attorneys, the chances of a meteor[ite] actually striking a Tacoma are approximately one in a ten billion. They're OK with that. Very good point though! :-)